CREATIVE DIRECTOR // CONTENT MANAGER

2022 FIFA WORLD CUP TROPHY TOUR

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GLOBAL CONTENT AND SOCIAL STRATEGY

Executed in 32 Countries over 4 Months

FULL SCALE MOBILE CONTENT PRODUCTION HOUSE

1,000+ social content pieces produced for global, local and partner channels

GLOBAL INSTAGRAM ACCOUNT

What a journey it has been. Thank you to all the football fans around the world who shared your passion with us. See you in 2026. #TrophyTour #FIFAWorldCup #BelievingIsMagic
The dream of so many has just become reality. #TodosJuntos #LaMagiaDeCreer #FIFAWorldCup #BelievingIsMagic #Qatar2022 #TrophyTour #Argentina
The dream of so many has just become reality. #TodosJuntos #LaMagiaDeCreer #FIFAWorldCup #BelievingIsMagic #Qatar2022 #TrophyTour #Argentina
⭐️⭐️⭐️ Congratulations Argentina! #FIFAWorldCup CHAMPIONS! #BelievingIsMagic #Qatar2022 #LaMagiaDeCreer #TrophyTour #VamosArgentina
Who ya got!? #BelievingIsMagic #FIFAWorldCup #Qatar2022 #TrophyTour #VamosArgentina #AllezLesBleus #LaMagiaDeCreer
Who will be engraved next? #Argentina #France #BelievingIsMagic #FIFAWorldCup #TrophyTour #Qatar2022
Who will be engraved next? #Argentina #France #BelievingIsMagic #FIFAWorldCup #TrophyTour #Qatar2022
Match day. #BelievingIsMagic #Argentina #France #Qatar2022 #FIFAWorldCup #LaMagiaDeCreer #TrophyTour
Dreaming about this Trophy tonight 💭 #BelievingIsMagic #FIFAWorldCup #TrophyTour #Qatar2022 #LaMagiaDeCreer
Believe. #BelievingIsMagic #FIFAWorldCup #Qatar2022 #TrophyTour
The stage is set. Who do you believe will win? #BelievingIsMagic #Qatar2022 #FIFAWorldCup #TrophyTour #LaMagiaDeCreer #CocaColaFrance
The stage is set. Who do you believe will win? #BelievingIsMagic #Qatar2022 #FIFAWorldCup #TrophyTour #LaMagiaDeCreer #CocaColaFrance
Time to believe more than ever. #BelievingIsMagic #Qatar2022 #LaMagiaDeCreer #FIFAWorldCup #TrophyTour
Time to believe more than ever. #BelievingIsMagic #Qatar2022 #LaMagiaDeCreer #FIFAWorldCup #TrophyTour
Before arriving in Doha, the #FIFAWorldCup Trophy traveled the world with some of the most iconic legends. #TrophyTour #BelievingIsMagic #Qatar2022
A magical run. Thank you for believing, Morocco. 🇲🇦 #BelievingIsMagic #FIFAWorldCup #Qatar2022 #Morocco #TrophyTour
A magical run. Thank you for believing, Morocco. 🇲🇦 #BelievingIsMagic #FIFAWorldCup #Qatar2022 #Morocco #TrophyTour
History Makers 🤝 2018 World Champions #BelievingIsMagic #FIFAWorldCup #Qatar2022 #TrophyTour @cocacola_maroc @cocacolafr
Argentina, you up? #BelievingIsMagic #FIFAWorldCup #Qatar2022 #LaMagiaDeCreer #TrophyTour
Argentina, you up? #BelievingIsMagic #FIFAWorldCup #Qatar2022 #LaMagiaDeCreer #TrophyTour
Argentina and Croatia face off for a spot in the #FIFAWorldCup Final. Who is ready for match day? #BelievingIsMagic #Qatar2022 #LaMagiaDeCreer #TrophyTour
“If my team wins, I promise I will…” Add your promise in the comments! #BelievingIsMagic #FIFAWorldCup #TrophyTour #LaMagiaDeCreer #Qatar2022
What a journey it has been. Thank you to all the football fans around the world who shared your passion with us. See you in 2026. #TrophyTour #FIFAWorldCup #BelievingIsMagic
The dream of so many has just become reality. #TodosJuntos #LaMagiaDeCreer #FIFAWorldCup #BelievingIsMagic #Qatar2022 #TrophyTour #Argentina
⭐️⭐️⭐️ Congratulations Argentina! #FIFAWorldCup CHAMPIONS! #BelievingIsMagic #Qatar2022 #LaMagiaDeCreer #TrophyTour #VamosArgentina
Who ya got!? #BelievingIsMagic #FIFAWorldCup #Qatar2022 #TrophyTour #VamosArgentina #AllezLesBleus #LaMagiaDeCreer
Who will be engraved next? #Argentina #France #BelievingIsMagic #FIFAWorldCup #TrophyTour #Qatar2022
Match day. #BelievingIsMagic #Argentina #France #Qatar2022 #FIFAWorldCup #LaMagiaDeCreer #TrophyTour
Dreaming about this Trophy tonight 💭 #BelievingIsMagic #FIFAWorldCup #TrophyTour #Qatar2022 #LaMagiaDeCreer
Believe. #BelievingIsMagic #FIFAWorldCup #Qatar2022 #TrophyTour
The stage is set. Who do you believe will win? #BelievingIsMagic #Qatar2022 #FIFAWorldCup #TrophyTour #LaMagiaDeCreer #CocaColaFrance Time to believe more than ever. #BelievingIsMagic #Qatar2022 #LaMagiaDeCreer #FIFAWorldCup #TrophyTour
Before arriving in Doha, the #FIFAWorldCup Trophy traveled the world with some of the most iconic legends. #TrophyTour #BelievingIsMagic #Qatar2022
A magical run. Thank you for believing, Morocco. 🇲🇦 #BelievingIsMagic #FIFAWorldCup #Qatar2022 #Morocco #TrophyTour
History Makers 🤝 2018 World Champions #BelievingIsMagic #FIFAWorldCup #Qatar2022 #TrophyTour @cocacola_maroc @cocacolafr
Argentina, you up? #BelievingIsMagic #FIFAWorldCup #Qatar2022 #LaMagiaDeCreer #TrophyTour
Argentina and Croatia face off for a spot in the #FIFAWorldCup Final. Who is ready for match day? #BelievingIsMagic #Qatar2022 #LaMagiaDeCreer #TrophyTour
“If my team wins, I promise I will…” Add your promise in the comments! #BelievingIsMagic #FIFAWorldCup #TrophyTour #LaMagiaDeCreer #Qatar2022

130,000

New Followers

65 Million

Organic Video Views

76 Million

Organic Impressions

August - December 2022

SOCIAL FIRST PRODUCTION PRACTICES

A Magician On and Off the Pitch.

10 Million Impressions.

1 Million Engagements.

Be where your target audience is…speak in their language

Everybody Loves Kaka.

6.3 Million Impressions.

700,000 Engagements.

Integrated Marketing

Leverage the opportunity to create a bank of footage that can support a full marketing campaign and be used to develop content for Right Time Marketing.

RECAP

  • Real Time Content.

  • Experiential Marketing.

  • Integrated Marketing.

  • Fan Engagement.

  • Brand Integration.

  • Influencers.

  • Brand Saliency.

  • Campaign Content Engine.

  • Partnerships.

Next

Qatar 2022: Real Time Content Ops