CREATIVE DIRECTOR
Hello World (Song of The Olympics)
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The Coca-Cola Company and International Olympic Committee
Present:
Engaging a new generation through the power of sports and music
The Project
Coca-Cola, a long-time Olympic partner, collaborated with the International Olympic Committee (IOC) to launch a music anthem to carry across all Summer and Winter Games, starting with Paris 2024, with a shared ambition to connect with Gen Z.
The joint initiative featured the song ‘Hello World’, written by Grammy Award-winning artist Ryan Tedder and performed by international icons Gwen Stefani and Anderson .Paak, and required a comprehensive marketing strategy.
TVG were tasked with developing the strategic approach and executions between The Coca-Cola Company (TCCC) and the IOC, engaging a new generation through the power of music and sport.
Our Impact
We were responsible for the strategy, development, launch and execution of the ‘Hello World’ campaign across the globe, with The Song of The Olympics achieving significant reach.
3.5M streams worldwide
292M potential impressions
270M short-form views across YouTube, TikTok, and Instagram
Research shows that ‘Hello World’ led to an uplift in brand perception for both TCCC and the IOC.
